Sunday, January 6, 2008

Putting the best tools of EN together = a $13/wk solution

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Below is an example of how we are working with a TeamEN member to create a high quality, affordable training solution that costs only $13/week. That's not a typo, people: $13/week. This incredible price includes our proven plans, online tools, full community interaction via EN, and all residual member benefits (free webinars, resources, etc.). We have worked together to link the tools of EN across an entire season. I thought this might be a good example for everyone to see not only how to "create" your season via EN, but also of the incredible value we have collected for you in a single place.

Gina joined EN and is now in our ENGroups Off-Season program that began in October and will end in early Feb. Her next A race is a half Ironman at the end of May and then she is racing IMFL in November. She wants to roll from the ENGroups Off-Season program into an ENGroups Half Ironman program for the half in May. Then she needs a solution to bridge the gap between the end of the HIM program and the start of the ENGroup Ironman program for IMFL. She and I have exchanged a few emails about how we will tie it all together for her, a job quote of sorts. So, here it is (Note: When Gina joined the ENG OS program for $189 it included a 1yr TeamEN membership. We've since separated those two elements and I'll use that in my job quote below):

  • Gina joins TeamEN for $99, giving her access to our entire library of training plans, etc.
  • She upgrades her membership by participating in the Off-Season ENGroup for $99.
  • When the OS Group ends she rolls straight into an ENGroup HIM program, as 16wks x $15/wk = $240. She gets a 10% discount cuz this is her second ENG for a calendar year, so $216.
  • To fill the gap between the end of the HIM program and the start of her IM program, I'm going to take one our training plans and tweak it to work for her for this purpose, cost = $75.
  • Finally, she rolls into the ENG IM program for her assault on IMFL. This is 20wks x $15/wk - 15% discount as 3rd ENG in a calendar year = $255.

So, doing the math here, Gina is $744, all-in, for a 13+ month training solution that includes:
  • Focused off-season training + focused HIM and IM solutions with full EN interactivity (podcasts, webinars, etc.)
  • All stitched together so they fit together nicely
  • A TeamEN race singlet worth about $40, if you wanted to count that :-)

That's approximately $13/wk for 56 weeks of interactive, on-line, real-world tri goodness. A comparable mid-level coaching deal, with an online plan and phone + email access (without forum, with no podcasts, no webinars, no videos, no 400+ articles), could cost Gina $150 a month -- or $1950 for the full 13 months. With EN Gina gets more and saves $1200. That difference covers her race entry fees for the IM + HIM ($450 + $200), race wheel rentals for both ($300), and a plane ticket ($350).

FWIW, Gina today posted her results for a 10k TT run in the ENGroups forum. She has put up a 3' PR after only 12 weeks inside the house. Looking forward to the final tests in 4 weeks!

Note: That $75 for customization is something you could do on your own via the Basic Block plans that we'll publish soon: a tool to help you fill the gap between plans.

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